The Deer Creek Challenge is a new cycling event that boasts national significance - it features the most vertical gain of any organized century ride in the United States. Orange was tasked not only with branding the event, but reworking their existing website to better reflect the event's elite status.
With a very limited budget and no existing event images, we created a new graphic identity then moved existing content into a user-friendly content manager that the client could use to easily update event information.
includes a flash introduction
modx content manager
design and programming
brand strategy and account management