Design, Marketing Strategy for Manufacturing and Retail Products

MANUFACTURING & CONSUMER GOODS

Building awareness, attracting the right markets and converting prospects into customers

From design and staffing trade show centers, to developing comprehensive marketing strategies and the packaging and collateral to support it, we are experts at zeroing in on the most effective ways to attract attention, build awareness and convert prospects into customers.

Trade booth design and staffing
Trade booth experiences and collateral design

Brand visuals development and marketing collateral design
Brand positioning

Websites and e-commerce
Search optimization
Content generation

PEACEMAKER WHISKEY
- Denver, CO -

Logo, branding, web development, promotions, and content for a national whiskey brand
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ZEN PET SUPPLIES
- Denver, CO -

Zen Pet Supplies wanted to break the run-of-the-mill vibe of most online pet suppliers. They wanted their vibrant and occasionally irreverent personalities to shine brightly, they wanted to entertain, and they wanted a minimum number of key words.

When they told us to let our freak flag fly, we asked, "How high?" Here is one of hundreds of product descriptions Orange Marketing wrote for their new website.

The new K&H Pet Products Thermo Kitty Hut is cooler than Ron Burgundy's bachelor pad. Don't act like you're not impressed. Four magical watts of energy create a comfy climate that mimics your cat's regular body temperature. The larger-than-usual pad will accommodate those who love to lounge or live large, while the soft hood provides cover for hiding or just slow-and-easy mellowing to 1970's light rock. Unlike most bachelor pads, where the plants are dead but there is something growing in the 'fridge, the Kitty Hut comes in timeless color options and is easy to clean. These features, combined with the MET-listed safety approval, will have your cat strutting around as if to say, "I'm kind of a big deal."

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BIRCH ELIXIRS
- Denver, CO -

Logo, visual identity package, and brand positioning to bring a new handcrafted beverage to market
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PEKOE TEA HOUSE
- Denver, CO -

Coffee packaging for coffee roaster and retailer
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DRA SUNSHINE
- New York, NY -

Packaging photography and website development
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MERCURY PRODUCTS
- Chicago, IL -

Brand positioning, internal communications, video production and collateral design
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NATIONAL FLOORING EQUIPMENT
- Minneapolis, MN -

Advertising campaign for a new line of machinery
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NATIONAL FLOORING EQUIPMENT
- Minneapolis, MN -

Concepted, designed and staffed trade show booths at multiple shows around the US
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NATIONAL FLOORING EQUIPMENT
- Minneapolis, MN -

Redevelop brand visuals to reflect the importance of personal customer relationships and to elevate the brand above its competition - logo, web, sales collateral, trade booth design, advertising
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MANUFACTURING & CONSUMER GOODS

Orange Marketing

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